FEE GUIDE for industrial marketing
activities
(an outline of estimated product promotional
costs)
Strategic planning/marketing consultant fees vary from $200.00 per hour to $2,000.00 per day plus all related expenses
New product news releases– complete
package prices for approx.
For Canadian or USA manufacturer -
fee per event* is -------------------100 editor circulation -------
$1,200.00 US
150 editor circulation -------- 1,500.00 US
200 editor circulation -------- 1,800.00 US
300 editor circulation -------- 2,400.00 US
*per event – means
per product publicized on a one time basis with contact to approximately
100 editors.
Annual programs will be quoted on a request basis and are typically the most economical and effective way to go.
Client furnishes one master photo source: (a "raw", tiff or
high res jpeg digital photo file is best, but 35mm color negs, large
size, high quality print or a color transparency is acceptable)
Add $300.00 to press release fee if AIMARKET
is to take product photo at our office.
AIMARKET furnishes everything else:
(writing, selection of editors, photo repro’s, stationary, envelopes,
postage, labor)
New literature avail./news release-Canadian or USA manufacturer-fee per event is-100 editor circulation- $1,200.00 US
Writing only of sales and technical literature - average fee per side of 8.5"x 11"sheet ---- $400.00
Speech or specialized sales presentation - research and writing , research per hour-$120.00, writing per hour-$180.00
Case studies -average fee includes
1st placement
(please note: we do not guarantee placement as
this is an editorial decision and not the decision of the writer or
communications agency. We do have an impressive record of placements.
) $1,500.- $3,000.
Feature stories -average fee includes
1st placement (please note: we do not guarantee placement)
$2,500.00 - $4.000.00
Subsequent placement activity and editorial contacts
for case studies and features is on hourly basis. Typically it might
take 2-6 hours at $80.00 per hour plus long distance telephone charges,
postage and photographic reproductions. Photo expense (original
shoot and reproductions are extra and/or furnished by client).
Computer slide show / special bundle combined with availability news release to 100editor circulation-$3,000.00
35mm slide shows written and produced – pricing on request
Video presentations-complete
package-writing, production, professional narration, music, editing and
500 dupes with
labels.
8 minute play time ------------- $18,000.(plus crew travel and
living expenses)
Video - script writing only --
approx. $3,200. for 8 - 10 minute
TERMS
All fees are net and not subject to discount. New
product and new literature news releases should include your check with
necessary materials. (photo’s and writing source materials0
Most other
services are payable in 1/3 increments:
1/3 of
estimated fee with purchase order
1/3 on rough
draft approval
1/3 on final copy draft approval
Special arrangements may be required for large collateral merchandise
or hardware type items (literature, diskettes, videos, trade show
displays, advertising media buys)
P.O. Box 22666 -- Highland Station
Memphis, TN 38122 USA
Tel(901)324-2821
e-mail: info@aimarket.com
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